We are proud and grateful that our customers are the most satisfied in the insurance market, but above all, this recognition motivates us to continue striving to do even better.
Winners of the Icelandic Satisfaction Index 2025 – Gold Recipients:
Indó – 84.7 points among banks
Dropp – 83.9 points among postal service companies
Costco Fuel – 81.3 points among fuel and fast-charging stations
Elko – 77.1 points among electronics retailers
IKEA – 76.9 points among furniture stores
Sjóvá – 72.9 points among insurance companies
Nova – 72.7 points among telecommunications companies
Krónan – 72.7 points among grocery stores
About the Icelandic Satisfaction Index
The Icelandic Satisfaction Index is an organization owned by Stjórnvísi and operated by Prósent.
Several factors are measured that affect customer satisfaction: expectations, image, evaluation of quality, and perceived value of service. The Satisfaction Index consists of three questions:
- Overall, how satisfied or dissatisfied are you with your experience with the company?
- Considering all your expectations for the company on the one hand, and your experience with the company on the other, to what extent does the company meet your expectations?
- Now, please imagine the perfect company. How close is [the company] to that ideal?
The Satisfaction Index score is on a scale from 0 to 100, where a higher score indicates greater satisfaction.
